Revenue & Customer Retention Solutions for Automotive Dealerships

Today’s car business is increasingly competitive. Dealerships face mounting challenges of declining service revenues, diminishing gross revenues and increasing customer defection rates. Dealers demand smart business tools that drive material business impact and tangible results.

DealerCard is an innovative revenue retention loyalty program designed to:

  • Increase gross revenue
  • Create new revenue streams
  • Boost customer retention
  • Promote your dealership

Reward your customers

DealerCard encourages your customers to maintain a loyal, long-term relationship with your dealership. For each retail dollar your customer spends they earn loyalty dollars that can only be redeemed in your dealership.

Reward your dealership

DealerCard is designed specifically for the way dealers do business and is proven to increase profit margins by driving revenue back to your dealership with every transaction.

DealerCard arms your dealership with the right tools for success.

  • Loyalty Cards: Custom designed loyalty cards promote your dealership and reinforce your brand.
  • Software Platform: Easy-to-use web-based software manages administration and delivers detailed reporting.
  • POS Materials: Promote your loyalty program within your dealership with POS materials and marketing tools.

Revenue retention made easy.

  1. Increase gross revenue by replacing discounting. DealerCard replaces discounting and keeps those dollars in your dealership by transferring that would-be discount to your customer’s DealerCard. That means more gross revenue for you today and in the future by ensuring your customers return to your dealership to redeem the value on their DealerCard.
  2. Create new revenue through program membership fees. Enroll your current customer base in your new loyalty and rewards program for a modest membership fee. Upon customer enrolment, match that fee and place a percentage of their current repair bill in loyalty dollars on their DealerCard, ensuring their return to spend their earned value.
  3. Boost customer retention by enticing cusotmers back for service. Bring your customers back for scheduled maintenance and mechanical breakdown – not just warranty work – by issuing loyalty dollars based on customer spend in your service department. Your customers pay full retail and earn a percentage of their purchase back in loyalty dollars on their DealerCard.
  4. Promote your dealership by using DealerCard as a marketing tool. Rather than spending dollars on prizes or gift certificates to other businesses for sponsorships and events, load your branded DealerCard with promotional dollars that can only be redeemed at your dealership. This introduces your business to new customers and drives revenue back to your dealership.

Flexible and customizable
DealerCard affords you the flexibility to customize the loyalty program that fits best with your dealership. Your DealerCard program can grow and change as your business does.

Detailed reporting dashboards
Real-time reports provide insight into your customers’ transaction activity, monthly and annual loyalty currency balances and new service enrollments.

Integrated marketing services
Educate, promote and engage your customer base with targeted multi-channel marketing campaigns. Our team works with yours to plan, execute and measure the response for every campaign.

Here for you every step of the way
Our team provides full training, coaching and 24-hour technical support to ensure your DealerCard program is a success.

For more information on DealerCard call 866-863-9977, or email: info@nxgen.com